Auto Extreme

Voted exclusively by Business Car readers, the Jaguar XJ was primary choice over competition from BMW, Audi and Lexus.

Jaguar XJ has been named ‘Luxury Car of the Year’ for the second successive year at the Business Car Awards 2007. UK Managing Director of Jaguar, Geoff Cousins said: “We are pleased to win this award for the second year running, mainly as it was voted for solely by Business Car readers. This acknowledgment reinforces the increasing sales success of XJ in the UK market confirmed by a 23% increase in 2006, compared with 2005.

In the UK, the Jaguar XJ boasts just over 20% share of the large luxury segment and has historically outsold all of its major competitors since launch in 2002. Additionally, with the recent introduction of the 2.7 liter diesel engine into the XJ Long Wheelbase, Jaguar has now become a strong competitor in the UK’s ever expanding chauffeur market. In fact, Jaguar will shortly be launching a dedicated program targeting chauffeuring companies in the UK.

In London, over £36 million was spent last year on chauffeur vehicles making it one of the strongest sectors of the luxury car market. The petrol-powered XJ Long Wheelbase costs considerably less than its nearest competitor, so with the addition of Jaguar’s economical diesel engine in the lightweight aluminum XJ, it becomes an even more striking proposition.

In the seventh annual Sewells Fleet Operator Attitude Survey, Jaguar dealers have also been praised by corporate customers. The Jaguar dealer network was rated supreme among customers recording a 74% contentment rating against an industry standard of 67%. Jaguar dealers came out on top when considering initial expression of interest, car release and after sales service.

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Notable awards for the Jaguar XJ:

“Best Luxury Car” at the 2006 Fleet World

“Diesel Car of the Year” at the Scottish Car of the Year Awards 2005

“Best Large Executive Car” at the Auto Express Used Car for 2006.

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