As it was then, so it is now. The Camaro, born 40 years ago as Chevrolet’s reply to the pioneering Ford Mustang, is coming out of retirement (since 2002) for a new fight with the namesake ponycar. It’s set to bow for 2009 in at least two coupe models-V-6 and V-8, perhaps called RS and SS, respectively. Convertible versions join up for 2010. Chevrolet confirmed these plans after splashy concept previews at the 2006 and ‘07 Detroit Auto Shows. Recalling the days when the Big Three were still big players, Dodge is reviving its Nixon-era Challenger (1970-74) for 2008.
General Motors decided to bring back Camaro when the redesigned 2005 Mustang fast proved a hot seller. But Mustang sales have lately cooled, despite the addition of potent pump-primers like the Shelby GT500. Blame record gas prices and renewed public concern over what thirsty vehicles do to the environment. Ford Motor Company’s many well-publicized travails are another factor. All this leads some industry-watchers to think the new Camaro could end up chasing a vanishing market, especially as GM still has troubles of its own.
